Excel Tire Gauge CEO joins 2026 NACS Retail Engagement Committee

Excel Tire Gauge President and CEO Jay Nelson has been selected for the 2026 NACS Retail Engagement Committee, giving the Warwick, Rhode Island company a seat in industry conversations shaping convenience and fuel retail. The appointment highlights more than 25 years of experience in digital tire calibration and retailer-facing product development.

Why it matters: - Jay Nelson’s committee seat gives Excel Tire Gauge direct access to retailer and supplier discussions inside NACS, the trade group for convenience and fuel retailing. - The role can help shape how forecourt services, including tire inflation and calibration, fit into the customer experience at convenience locations. - The appointment reinforces Excel Tire Gauge’s long-term presence in an industry where operators are weighing equipment reliability, cashless payment options and customer experience.

What happened: - Excel Tire Gauge said Nelson has been selected to serve on the 2026 NACS Retail Engagement Committee. - Nelson is president and CEO of Excel Tire Gauge, which is headquartered in Warwick, Rhode Island. - NACS is a member-driven organization representing the global convenience and fuel retailing industry. - Nelson founded Excel Tire Gauge in 1999 after spotting an opportunity to bring automatic digital tire calibration technology to the U.S. market.

The details: - Nelson has spent more than 25 years building Excel Tire Gauge and working with convenience and fuel retailers across the United States. - Excel Tire Gauge has grown into a nationwide provider of digital air machines and tire calibration solutions for convenience stores, gas stations and other automotive-related businesses. - The company manufactures digital tire calibration equipment in the United States. - Excel Tire Gauge serves convenience retailers ranging from independent operators to large, multi-state networks. - The company also sells to car washes, tire shops, automotive service facilities, dealerships, fleets and commercial properties. - NACS committees, events and industry initiatives are designed to bring leaders together to share knowledge, build connections and address industry issues. - Nelson said the appointment offers a chance to work with other industry leaders and contribute a supplier and manufacturer perspective. - Nelson said the convenience retail industry has been part of Excel Tire Gauge’s story from the beginning. - Nelson said some of Excel Tire Gauge’s most important ideas have come from listening to retailers. - Excel Tire Gauge’s digital air machines are designed around accuracy, durability, ease of use and long-term reliability. - The company offers free-air systems, paid-air machines and customized air programs for multi-location operators. - The company says cashless payments, equipment reliability and changing consumer expectations have reshaped what operators want from forecourt services. - Excel Tire Gauge remains active in the convenience retail industry through NACS events and other industry organizations.

Between the lines: - The appointment gives Excel Tire Gauge a formal voice in a forum where retailers and suppliers exchange ideas about the future of convenience retail. - The company’s messaging centers on the idea that services beyond the fuel pump can influence how customers judge a location. - Nelson’s background suggests Excel Tire Gauge wants to stay close to operator needs as the forecourt continues to evolve.

What’s next: - Nelson will participate in the 2026 NACS Retail Engagement Committee and contribute to committee discussions. - Excel Tire Gauge is likely to keep using NACS events and industry groups to stay connected to retailer priorities and emerging challenges. - The company says the committee role will help it remain engaged in conversations shaping the future of convenience retail.

The bottom line: - Excel Tire Gauge is using Nelson’s committee appointment to deepen its influence in convenience retail while reinforcing a 25-year focus on retailer-driven product development.

More information is available at exceltiregauge.com and convenience.org.